Case study
How Arcflow aligned product strategy with enterprise SaaS buyers
Arcflow partnered with us to clarify product strategy and align messaging with enterprise SaaS procurement expectations.
About
Arcflow builds workflow software helping distributed teams manage approvals, governance, and operational accountability at scale.
Industry
Enterprise Software
Company Size
70–90 employees
Results
38% faster sales cycle
Headquarters
San Francisco, USA
Arcflow’s product was gaining traction, but enterprise buyers struggled to understand its strategic value.
They needed to connect product capabilities to business outcomes decision-makers actually care about.
“The clarity we gained changed how buyers engage with our product and team.”
Kevin Zhou, VP Product
Challenge
Translating product features into executive-level value.
Product messaging focused on functionality rather than outcomes. Enterprise buyers needed clearer justification around governance and risk reduction. This misalignment slowed adoption and internal approvals.
Outcome
A strategy-led story that resonated with decision-makers.
We reframed the product around operational control and executive oversight. Messaging aligned product, sales, and leadership communication. Sales cycles shortened and enterprise confidence increased noticeably.
