Case study
Helping NovaConsult reposition for enterprise advisory engagements
NovaConsult worked with us to refine positioning and attract higher-value enterprise strategy engagements.
About
NovaConsult is a boutique advisory firm supporting leadership teams through growth, transformation, and operational change.
Industry
Management Consulting
Company Size
20–30 employees
Results
47M increase in average deal size
Headquarters
London, UK
NovaConsult had strong expertise but struggled to differentiate in a crowded consulting landscape.
They needed sharper positioning that reflected senior-level thinking and justified higher-value engagements with enterprise clients.
“The repositioning elevated how clients perceive us and directly changed the quality of conversations.”
Daniel Wright, Managing Partner
Challenge
Standing out in a saturated consulting market.
Their messaging blended into generic consulting language. The firm struggled to communicate its strategic depth and leadership-level impact. This limited pricing power and access to larger, more complex engagements.
Outcome
A sharper narrative that unlocked higher-value work.
We clarified NovaConsult’s point of view and decision-maker focus. The new positioning spoke directly to executives, not middle management. This led to larger retainers and more strategic, long-term client relationships.
